Executive Marketing LeadershipWithout theFull-Time Commitment
Strategic marketing direction for growing companies. Get the clarity, systems, and results you need to scale—without hiring a full-time CMO.
Marketing Feels Disconnected From Revenue
You have agencies, campaigns, and marketing tools—but no executive ensuring it all drives growth.
Without strategic leadership, marketing becomes reactive, inefficient, and difficult to scale.
Scattered Tactics
Multiple vendors, campaigns, and tools—but no unified strategy connecting them to business goals.
Reactive Marketing
Constantly putting out fires instead of executing a proactive plan that drives predictable growth.
No Accountability
Marketing spend continues, but no one is held responsible for connecting it to revenue outcomes.
Lighthouse CMO Partners provides the leadership needed to turn marketing into a predictable growth engine.
"You don't need more marketing tactics. You need strategic leadership."
Most growing companies reach a point where marketing becomes complex. You have vendors, tools, campaigns, and team members—but no one connecting the dots. No one ensuring your marketing actually drives revenue. No one holding the pieces accountable to a unified strategy.
That's where a Fractional CMO comes in. We provide executive-level marketing leadership without the cost or commitment of a full-time hire. We become your strategic partner—aligning marketing with business goals, improving lead quality, and building scalable systems that grow with you.
This isn't consulting that disappears after a deck. This is ongoing leadership, accountability, and execution. We roll up our sleeves, work alongside your team, and deliver measurable results. You get the clarity and direction of a seasoned CMO, tailored to your business, on a flexible engagement model.
Strategic Marketing Leadership
Comprehensive executive services to align marketing with growth
Marketing Strategy Development
Build a comprehensive marketing roadmap aligned with your business goals and growth targets.
Lead Generation Strategy
Design and optimize systems that attract, nurture, and convert high-quality leads consistently.
Marketing Team Leadership
Provide direction, accountability, and mentorship to your internal marketing team or staff.
Vendor Management & Accountability
Oversee agencies and contractors to ensure quality work, on-time delivery, and ROI alignment.
Growth Planning & Revenue Alignment
Connect marketing initiatives directly to revenue goals with clear metrics and forecasting.
Marketing Systems & Infrastructure
Build scalable processes, tech stacks, and workflows that support sustainable growth.
Why Lighthouse CMO Partners
The strategic partner your business needs to scale with confidence
Strategic Clarity
Stop guessing. Get a clear marketing roadmap that aligns with your business goals and drives measurable results.
Cost-Effective Leadership
Access executive-level expertise without the $200K+ salary, benefits, and long-term commitment of a full-time CMO.
Immediate Impact
We hit the ground running. No lengthy onboarding or learning curve—just experienced leadership from day one.
Proven Accountability
Your marketing team and vendors finally have someone holding them accountable to strategy and performance.
Built for Growing Companies Ready to Scale
Founders & CEOs
- Revenue: $500K - $20M annually
- Have marketing activities but lack strategy
- Need executive-level marketing guidance
- Want to scale without guesswork
- Ready to invest in strategic growth
Franchise Owners
- Managing multiple locations or territories
- Need consistent brand messaging
- Want to maximize local marketing ROI
- Require vendor oversight and accountability
- Looking to drive foot traffic and leads
Service-Based Businesses
- Professional services, B2B, or high-ticket B2C
- Have marketing team or agency partners
- Struggle with lead quality or conversion
- Need marketing systems that scale
- Want predictable revenue growth
Strategic marketing leadership changes everything — from scattered spend to predictable growth.
Results & Outcomes
Average increase in qualified leads within 6 months
Improvement in marketing ROI and cost efficiency
To achieve marketing clarity and strategic direction
Of clients report improved team alignment and focus
How We Partner With You
Strategic Assessment
We start with a deep dive into your business, marketing landscape, and growth goals. We audit your current efforts, identify gaps, and uncover opportunities. This phase establishes the foundation for everything that follows.
Execution & Leadership
We develop your strategic marketing roadmap and begin execution. This includes leading your team, managing vendors, optimizing campaigns, and building the systems you need. We work alongside you, providing hands-on leadership and accountability.
Measurable Growth
We track performance against clear KPIs and continuously optimize for results. You get regular reporting, strategic guidance, and the confidence that your marketing is driving real business outcomes. Growth becomes predictable and scalable.
Flexible Fractional CMO Engagement
A structured partnership designed to deliver strategic leadership and measurable results
Monthly Strategic Leadership
Comprehensive strategy sessions and planning
Weekly Leadership Involvement
Regular touchpoints to guide execution
Direct Access to Your Fractional CMO
Ongoing communication and support
Minimum 6-Month Partnership
Time to build momentum and see results
Brittney Etheridge
Founder & Strategic Marketing Leader
Lighthouse CMO Partners was founded by Brittney Etheridge, a marketing leader with experience helping service-based and franchise businesses scale through strategic marketing leadership.
Brittney works directly with founders and leadership teams to clarify strategy, align marketing with revenue goals, and build scalable growth systems.
With a focus on measurable outcomes and executive-level accountability, Brittney brings the strategic thinking and hands-on leadership that growing companies need to turn marketing into a predictable growth engine.
Common Questions
Everything You Need to Know
We understand you have questions before making a strategic investment. Here are the most common ones — answered directly.
Book a Strategy CallA marketing agency executes tactics — they run ads, build websites, manage social media. A Fractional CMO provides the strategic leadership that directs those agencies. We sit on your side of the table, holding vendors accountable, aligning every marketing dollar to your business goals, and making sure all the pieces work together. Think of it this way: agencies do the work. We make sure the right work gets done.
Consultants typically deliver a report or recommendation and walk away. A Fractional CMO is embedded in your business — attending leadership meetings, leading your marketing team, managing vendors, and staying accountable to results over time. We don't just advise. We lead.
No. We work with businesses at different stages — some have an internal team, some rely entirely on outside vendors, and some are starting from scratch. We assess what you have, identify the gaps, and build or direct the right resources to execute your strategy.
Every engagement is tailored, but typically includes weekly leadership check-ins, regular strategy sessions, vendor and team oversight, performance reporting, and direct access to your Fractional CMO for decisions and direction. You get executive-level involvement without the full-time overhead.
Most clients engage us for a minimum of six months, with many continuing for 12–24 months as their business scales. Marketing strategy is not a one-time project — it requires consistent leadership, iteration, and accountability to drive compounding results over time.
We work best with companies generating between $500K and $20M in annual revenue. These businesses are past the startup phase, have real growth ambitions, and need strategic marketing leadership — but aren't yet at the scale where a full-time CMO at $200K+ makes financial sense.
Strategic clarity and direction typically emerge within the first 30 days. Measurable improvements in lead quality, pipeline, and marketing ROI generally become visible within 60–90 days. Sustainable, scalable growth is built over 6–12 months of consistent strategic execution.
Engagements are structured based on the scope of involvement and the size of your business. Fractional CMO services are a fraction of the cost of a full-time hire — typically ranging from a few thousand to tens of thousands per month — while delivering the same caliber of executive leadership. We discuss pricing transparently during your strategy call.
Ready for Strategic Marketing Leadership?
Schedule a consultation to discuss your growth goals and marketing challenges